The New Year came fast and is already in full swing. Did you make any resolutions? It’s important to maintain your focus on where you want to be in 12 months. Continue to take the lead and decide what direction you want to move your brokerage toward this year. Just as in your personal life, January is a good time to set goals for your brokerage to help you stay motivated and to reinvent yourself a little bit.
To improve your bottom line and keep your agents in the forefront of their market, consider ringing in these five New Year’s resolutions for your brokerage:
1.Create Buzz Around Your Brand
Whether that’s an ad highlighting your listings or a glossy ad in a regional or national magazine showing off what sets your real estate brokerage apart from others, your spending needs to build awareness, bring business in and grow your brand. As marketing is so crucial to business growth, Weichert® advises having a well thought out brokerage marketing plan in place each November for the following year.
2. Track Numbers Differently
3. Introduce A New Technology Application
4. Use A New Marketing Tool
5. Better Project Management
There you have it, five New Year’s resolutions to implement into your real estate business plan for 2018. Use of these resolutions can help you increase sales through smarter marketing, keep your agents accountable and productive, and, best of all, save you time. And if you are looking for one centralized solution to help you implement these types of resolutions, consider a franchise affiliation.
Affiliations with a national brand such as Weichert® can offer you help with branding, tracking your numbers and have teams dedicated to researching and implementing new technology and marketing tools, so you can spend time managing other aspects of your brokerage.
A Healthy and Happy New Year to us All!
Original content posted on https://www.weichertfranchise.com/blog/five-new-years-resolutions-brokerage/