Your agents have mastered the topics taught in the state’s licensing
program. They understand the listing and selling process, property valuation,
and closing the sale. They’ve passed the tests covering liens, leases, and real
estate law. But now what? Becoming a productive real estate agent involves more
than meeting educational requirements or managing clients and transactions.
Learning doesn’t end once real estate school ends. The right training is needed
to transform ‘real estate students’ into engaged, productive agents who are
expert lead generators, effective networkers, and savvy marketers.
What Are the Ingredients for a Good Real Estate Training Program?
Real estate lead generation is one of the most challenging
aspects of an agent’s role. The sink-or-swim approach of some real estate agent
management models falls short of delivering the results your agents want or the
results your brokerage needs for long-term success.
Instead, effective training programs for your brokerage will create
success for agents by focusing on specific, relevant activities:
- Marketing and getting new clients. Creative ideas, templates, and systems for reaching prospective
clients—including how many and how often–will keep the sales pipeline full.
- Local market trend information and insights. Understanding what’s fueling or stalling the market enables agents
to offer clients better advice and position properties more favorably.
- Teaching them to use technologies, platforms, and apps for managing
data and information. A robust CRM
tool for managing client interactions and access to support as needed
helps agents maximize their efficiency through automation in available
technologies.
- Connecting agents with a library of resources they can access on-demand when challenges arise. While it’s important to be supportive of your agents, you can’t be there 24/7. Having somewhere to go for answers and guidance – scripts, tools, marketing – can be a load off your plate.
A Good Training Program Is a Retention Magnet For Your Brokerage
Ongoing training helps new agents enhance their skills and veteran
agents stay at the top of their game. There’s always more to learn. Regardless
of their experience level, agents want to align with a brokerage that helps
them succeed by showing them how to apply their knowledge to real-world, real
estate situations in ways that work.
Promoting the fact that your brokerage offers an ongoing training and
coaching program will go a long way to helping you meet your recruiting goals.
Your investment of time and resources to build their talents will increase
agent engagement and their satisfaction with your brokerage. By creating an
environment focused on growth and success, you’re more likely to retain your
talented team of agents and attract new ones. Real estate agent retention is
a growth strategy and ongoing training is an important element of your
retention plan.
We recognize that real estate’s fast pace makes it challenging for
independent brokers to find time to develop the tools and training needed to
keep agents up-to-date. The ability to tap a “plug n play” network of proven
processes and training is one of the most often-cited reasons that brokers
enjoy affiliation with a real estate brand like Weichert.
The Right Training Leads to Agent Success
Weichert training
programs provide practical instruction at every level on proven processes and
systems that have lead many Weichert Franchisee’s to real estate success. Our
brokerages have access to things such as:
- New Agent Training. Live webinar
curriculum for new agents, to get them up to speed and productive quickly.
- Weekly Webinars. Live webinars
on trending topics such as how to get listings, how to use social media
effectively, and how to use various Weichert tools and technology.
- Live Regional Training. Live
instructor sessions for agents on mastering Weichert tools and systems, such
as Listing Mastery and Buyer Mastery. For Managers, topics such as
building company culture or implementing business change.
- Video Content. Agents receive video tips and dialogues to
help handle various sales scenarios.
- Weichert University. An on-demand
content library, available 24/7 with courses, presentations, templates,
videos, and resources on topics such as open houses, phone prospecting,
and conducting a listing appointment.
Don’t Forget to Invest In Yourself
A regular program of ongoing training for the agents in your brokerage
is a boon to both productivity and retention. But what about you? Brokers
deserve their own system of ongoing education and support and it takes a
village to provide it. That’s why Weichert supports its brokers though so many
different manager-level trainings, networking opportunities, and personal
coaching sessions. Not to mention the benefit of a network of peers who are
always willing to share their experiences with each other. Continuous training
for agents and brokers? Yes, please. Training is the Weichert way.
Call us today at 877-567-3350 or contact
our team to learn more about partnering with Weichert to take your
brokerage to the next level.
Original content posted on https://www.weichertfranchise.com/blog/education-makes-them-agents-but-training-makes-them-productive/
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