Consumers have always been willing to pay for value. However, in the age of disruptors and non-traditional brokerage models, it’s easy to get distracted from your value story. Don’t let your agents forget what they bring to the table. Keep them focused on providing quality service and a stellar experience and make sure they have the script and the tools to match. When they deliver on those promises, the results are golden.
Elevate Your Agents and Your Brokerage
- Your
Agents must do more than comparables to stand out.
While this data is important, the ability to speak to local market trends,
together with an understanding of the unique features of the home, shows
the homeowner the agent fully knows how to price the home. Extra points if
you can standardize this into a visual element of your listing
presentation.
- Have
a great listing presentation. A
professionally designed, comprehensive presentation tailored to the
customer and their home, together with a full marketing plan to sell it,
shows that an agent is focused on the client’s interests and is serious
about their business. Having a great listing presentation template for
your agents helps make even ordinary agents look extraordinary to their
clients. It helps immediately set them apart as a professional.
- Offer
extended marketing exposure.
Customers are willing to pay for services and value. Make sure you have a
strong online presence and ability to show clients elements of digital and
social advertising that they will receive. Have an Open House plan that
your agent can present, as well as programs for Just Listed direct mail
and other outreach. This will go a long way to separate your agents from
agents who rely largely on the MLS, won’t spend the money or don’t have
the expertise to get the exposure a seller needs to move the property
quickly.
- Management of all elements of the sales process. A good real estate agent keeps a lot of balls in the air during the sales process, coordinating appointments, meeting inspectors and contractors when the buyer isn’t available, and providing a network of trusted experts. Make sure you have a way of marketing to sellers all the steps involved that the agent will be handling for them.
Choosing a Partner to Strengthen Your Brokerage
- A comprehensive lead generation program
- A set of marketing tools and proven processes to help you meet sales goals
- A CRM system for keeping in front of contacts that is tied into the Weichert sales system
- A support team that gives you access to real estate and technology experts and a referral network that enables collaboration and lead sharing with other affiliates across the country
You and your agents work hard. Get the tools to be able to demonstrate your value and win clients. As a Weichert affiliate, you’ll get the resources you need to go head-to-head with the ‘big brands’ and win.
Original
content posted on https://www.weichertfranchise.com/blog/sure-ways-to-prove-your-value-as-an-agent/
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