Effectively Working The Lead Funnel In Real Estate

In the world of real estate lead generation, there is no magic bullet. Brokers know that having a healthy lead funnel is all about leveraging many different channels, online and offline mediums, and both traditional and cutting-edge, digital methods. To do this effectively it helps to have a system that allows you to oversee lead generation activity both at the brokerage and the agent level and to help your agents assemble a variety prospecting activities at all stages, so they are not simply waiting for the phone to ring. Here are some tactics to consider from the experts at Weichert franchising.

Inbound Vs. Outbound

While both inbound and outbound marketing can be extremely effective, it is important to understand the difference between the two and how they are best implemented. It’s also important to have a good mix to reach consumers at various points of their journey.

Inbound marketing tactics like online advertising, search engine optimization, social promotion and social advertising, real estate websites and content marketing and newsletters are all designed to get in front of prospects and help them find their way to you when they are ready to make a move.

By contrast, outbound marketing tactics are those you use to actively go out and find prospects. Examples are direct mailers, door knocking and door hangers, phone calls, email campaigns and open houses.

It’s important to encourage your agents to employ a mixture of both and arm them with a mix tools and resources to reach leads in all parts of the sales funnel. This will help them keep their pipeline full. Weichert for instance, gives its brokerages access to a technology package that includes an advanced real estate CRM and a suite of professionally designed and branded marketing templates for all kinds of outreach – direct mail, door knocking, social media and more. Offering an online marketing center to your agents to be able to customize these materials will save them the time of trying to create them on their own. That’s time they can be spending on lead contact and closing deals. Weichert also offers coaching and tips for social media, creating content, provides a full open house system and has a variety of vendor partnerships to support any of their inbound marketing needs.

In order to maximize your marketing ROI, be sure that you educate your team and coach them on their activity using inbound and outbound marketing tactics. Encourage them to implement the best of both with regularity and efficiency.

How To Create Diversity In Your Funnels

At this point, you probably already have a few marketing campaigns working for you. One of the easiest ways to ensure diversity within your funnels is to identify whether you are currently focused on inbound or outbound methods. If you are too heavily weighted in one area, consider adding more of the opposite style to your approach. For example, if you are primarily generating leads by sending direct-mail postcards and cold-calling, you may want to consider starting a real estate blog or podcast where you share valuable advice with the community about the community and promote it heavily on your social channels. If you are only advertising online, start looking into other ways that you can build relationships with leads offline like charity work or sponsorship. Both agents and brokers need to be visibly present in the life of the community and not shy away from talking on social media about it

The Value Of Proven Methods

If you are like most brokers, helping your agents strike the perfect balance between inbound and outbound marketing to create diversity within an overall marketing strategy can be a challenge. When you partner with a franchisor, like Weichert, you plug into proven systems already in place to support a variety of marketing tactics and can offer your agents polished professional tools ready to go to save both of you the time it would take to create on your own. The value of a proven system like Weichert is that it can help you implement activities in your brokerage that work, avoid time-wasting experiments and make the regular execution of sales activities much more effective and efficient to lead to a greater level of results.

For more information about how Weichert helps you develop your multi-channel inbound marketing funnels, read more about our Weichert Lead Network or go to https://weichertfranchising.com

Original content posted on https://www.weichertfranchise.com/blog/effectively-working-the-lead-funnel-in-real-estate/

When You Show You Care, People Take Notice

As a seasoned real estate broker, you already understand that your brand and reputation are not just based on your performance in real estate, but the role you play within the community. One of the most powerful ways to stay involved in the community and propel positive feelings associated with your brokerage is to participate in charitable activities and showcase those efforts. But like anything, it’s good to have a plan going in. Here are some tips to help. 

Choose The Right Activities

 

The first thing you need to do is be sure that you are partnering yourself with the right charity. It is important that you are passionate about the local cause that you choose and that it is in alignment with your brand. In fact, the more meaningful the cause is to you the more inclined you will be to stay active in your efforts. For example, if you are a woman building your own brokerage, you may feel passionate about getting involved with the local women’s resource center so that you can help empower other women in their careers–and of course promote the excitement and value of becoming a real estate agent.

Promote The Cause

 

When the time comes to promote your altruistic work with the local charity that you have chosen, it is essential that you promote the charity and the cause itself rather than just your work with that charity. One way of doing this is to use your blog and social media to tell stories about the people that have been impacted by the charity. You may also want to do video or audio interviews with administrative members of the charity to help give a voice to the cause through your brand. This will help generate a stronger emotional connection between your followers and your business, raise awareness about the accomplishments being made by the charity, and hopefully inspire more people to get involved.

Determine The Best Times To Be Active

 

As you lay out your community service plans for the year, make sure you are picking activities or times to hold events when you and your team can dedicate your time. If you are very busy in the Spring with the selling market, maybe more involved activities are better planned for the Summer or Fall months, for example. This way you can devote ample attention to making it a success, plus you can get your agents and office staff involved. Getting your agents involved in projects helps foster a stronger team culture and makes everyone feel good!

Altruism Always Pays Off

 

Putting your best foot forward to help the community will remind people that you are more than just a brokerage, but a member of the community that cares. When the time comes for a fellow community member to use a brokerage, they will be in search of a company that they trust to work selflessly for them. This is when your generous work with your chosen charity will pay off the most.

At Weichert, we live a people-first philosophy. We coach our brokers to be active and positive forces in their community. This is good for business for sure, but the true reward for lending yourself to the betterment of others is the positive impact you will have on those that need it most. That’s the right way to do business. That’s the Weichert Way.

For more information about how the Weichert brand helps you to build valuable relationships between your brokerage and your community, go to https://Weichertfranchise.com.

Original content posted on https://www.weichertfranchise.com/blog/when-you-show-you-care-people-take-notice/