As an experienced
real estate broker, you already know it can be challenging to strike a
balance between profitable camaraderie among your agents and loyalty to your
mission. Many agents prefer to maintain a strong sense of independence and work
on their own, but you can foster a more productive work environment if you can
inspire them to work together with you at the helm. This may seem like a case
of easier said than done, but with the right vision, this cultural shift pays
big dividends in lead generation, customer service and recruiting.
The Benefits of Uniting Your Team
At Weichert, we coach our affiliates on cultivating a supportive and
cohesive team strategy within a brokerage, which allows agents to work
independently, as well as together constructively with you as their leader.
Hosting weekly sales meetings, planning brokerage community events that involve
your agents and having regular awards and recognition are three easy ways to
engage agents with the brokerage. This kind of team
strategy can bring about many productive benefits.
Capitalize on Agents’ Strengths: Consumers expect a lot from agents and working
together as a team allows each agent to leverage one another’s strengths to put
their best foot forward in the overall sales process. This typically will
deliver a result that thrills the client and creates a positive impression of
your brokerage.
Collaboration: When you bring your agents together to brainstorm, your agents can
develop creative solutions to everyday marketing and sales challenges and spark
unique ideas to help your brokerage stand out from the competition.
Avoid Agent Burnout: Agents can take vacations or get assistance from
team members when needed which will help them avoid costly burnout. Working
together as a team will allow your agents to attain that desirable work-life
balance that inspired many of them to become agents in the first place and
increase their loyalty to you.
Improved Customer Service: As a broker, it is your job to both generate leads
for your team and ensure those leads are properly nurtured. Getting agents
onboard with following a consistent selling and marketing strategy will ensure
clients get a consistent level of service and experience.
Start from The Ground Up – Recruiting
When recruiting agents and administrative staff, make sure that they are
aligned with your brokerage’s vision and values, are able to contribute
something valuable as a team member and are an overall good fit with the team.
At Weichert, we encourage our Affiliates to adopt our Core Values and recruit
agents with similar values. It is crucial that you set clear expectations about
your company culture from the very beginning to avoid costly turnover. Building
an agent team that is all rowing in the same direction will not only make
for a stronger brokerage, but will also act as a magnet to attract more similar
members.
Generate Leads as A Group
Just because every agent in your brokerage is working to generate leads
for themselves doesn’t mean that they can’t feed off one another to be more
effective during the lead generation process. Getting everyone together to door
knock or make calls or strategize on the marketing of a home, is a powerful way
of getting agents motivated and excited to do the activities that lead to
productivity. To add an element of fun, consider hosting a competition among
those that participate. Awarding prizes for the agents that produce the best
results during these power-hour sessions helps to drive productivity even
further.
Creating a team that really gels inside your brokerage is a challenging,
but rewarding, activity. If like Weichert, you believe that creation of a good
team and a good culture is central to your success, then we encourage you to
learn more about the benefits of becoming an Affiliate.
Please contact us or visit www.weichertfranchise.com.
Original content posted on https://www.weichertfranchise.com/blog/creating-a-brokerage-team-that-works/
