When you’re considering purchasing a real estate franchise, brokers
inevitably focus on the costs of the investment trying to understand if gains
made by the relationship will ultimately outpace costs of the relationship.
While each franchise is different, here are some of the key things you should
expect from a real
estate company offering a franchise opportunity.
- Brand
Recognition: National real estate brands all have varying degrees of name
recognition among consumers. Much of this depends on the area of the
country you live in. While some level of name recognition in your area is
good, equally important is that people perceive that you are part of a
larger national organization. They may further understand that a large
national real estate company has resources to offer that many independents
may not. For instance, Weichert has nearly 500 corporate and affiliate
offices in over 39 states, giving franchisees considerable brand reach to
leverage in most areas of the country. Equally important however are the
assets that Weichert offers you to build brand in your local area. If you
still wonder just how transformative a good brand can be for your
business, try speaking to
a few franchisees about their experience.
- Lead
Generation: Some real estate franchises offer you little more than their
names. Look for a franchise that not only has an excellent brand, but
supports it with a proven system that puts you in contact with buyers and
sellers in your local market. A bonus if it also has referral resources
across the country and around the globe. Your ability to derive additional
sales from such a system, is one of the key considerations in determining
how much you can grow your brokerage under a franchise model.
- A
Franchise Should Give you A Blueprint for Growth: The
best real estate franchises will offer a proven system for success and
sophisticated tools, training and people that support it. This means the
system and its steps are a tested recipe, which you can plug into and
follow. Make sure the system has a track record of broker success stories
and that you can talk to them about their experience.
- Ongoing
Support: Too many real estate franchises, start with a flurry of activity,
but then leave you alone in the woods to find your way on your own. You
need to be sure that any training and tools you receive are actively
supported by both digital and human resources. For instance, Weichert
Franchise Brokers and their agents are exposed to comprehensive,
systematic training on the Weichert processes and systems as part of our
onboarding program. They have 24/7 access to “Weichert University” our
online e-learning portal and our resource centers filled with sales and
marketing tools. Plus, they have access to expert, experienced support,
through regional business coaches, corporate training, marketing and
technical expertise, as well as best practices derived from our own
brokerage business and an active network of peers who aren’t shy about
giving you the skinny on things. When looking at franchises to invest in,
make sure the one you choose offers this type of proactive, energetic support
in all areas to help you build your real estate brokerage.
With the Right Partner, Franchising Benefits Quickly Outpace Costs
It’s easy to get caught up in the numbers when you’re looking at a
franchise opportunity, but it’s important to never lose sight of what each
franchise is really offering you in return for your hard-earned money. Pay
close attention to the totality of each brands’ offering and remember that
what’s cheapest isn’t always the best deal – the returns on your investment and
the scope of training and support that is offered are what really counts.
At Weichert, we believe in the power of the handshake, supported by
advanced technology and proven processes. With Weichert you have both digital
assets and expert real estate professionals that provide you training and coach
you through your specific challenges every step of the way. If this sounds like
a good fit for your business, we’re happy to chat with you in more detail
visit https://www.weichertfranchise.com
for more information.
Original content posted on https://www.weichertfranchise.com/blog/youre-really-paying-invest-real-estate-franchise-2/
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