As a real estate broker, you are no longer
directly responsible for leading buyers and sellers through the complexities of
real estate transactions. Instead, you are now charged with the responsibility
of successfully leading your team of
real estate agents to reach their potential. While there are many traits
and skills that make up what most would consider a successful leader, there are
a few that serve as the cornerstones for every broker. As you strive to become
the best leader you can be for your team and your business, focus on the
development of these must-have traits.
Authenticity
The greatest leadership wisdom taught in
lofty places like Harvard has to do with being authentic. Authentic leaders are
said to value input and feedback, are positive, truthful, and open. They build
trust and generate enthusiastic support that improves both individual and team
performance.
Consider that a career in real estate can
feel like a roller coaster, full of ups and downs. For some real estate agents,
the downs can lead to doubts in their abilities and fears about their future.
As their broker-leader, you can help shoulder those burdens by being an
authentic leader who has both empathy for their situation, but whose enthusiasm
and positivity helps them stay focused and motivated. Being an authentic
leader, also helps creates the authentic culture in your brokerage that will
minimize turnover and help improve production.
Recognition
There is nothing more demoralizing than
having those you look up to ignore your strengths and accomplishments. As a
leader, it is your job to give recognition to those agents that perform well
and showcase exceptional talents. If you hold team meetings, you may want to
consider regularly giving out awards or tokens of recognition to worthy
individuals. Certainly top performers should be recognized, but there are many
things you can recognize people for. In the spirit of being authentic, just
make sure they are recognized for real achievements. If you look hard
enough, everyone has something meaningful they have achieved that you can hold
up for your team.
Humility
Everyone makes mistakes. The difference
between an average joe and a successful leader is that a leader is humble and
willing to admit their mistakes. This is another attribute of the authentic
leader, the willingness to admit mistakes. In fact, as a real estate broker,
you have a special opportunity to use your hard earned knowledge to save your
agents from wasting their own time, money, and resources in the same ways you
may have as an agent. By exercising humility and openly leveraging your
mistakes into lessons, your entire team can work smarter and will have deeper
respect for you as a leader.
Empowerment
One of the first things you had to learn to
do as a broker was to stop selling homes yourself. Now the next part is
actually empowering your agents to do the selling and make them as good at it
as you were. Don’t be a broker who swoops in and personally fixes everything,
whenever a deal hits a rough spot. Instead give your team the training they
want, the advice and support they need, and the encouragement to be successful.
Agents who feel empowered and supported, and who are not micromanaged, will
take more initiative and over time will develop into more productive and
motivated sales associates.
Accountability
If you strive to lead an all-star team, you
must lead by example by being accountable for what you say and do. This really
means getting back to some basics like saying what you will do, and doing what
you say you will. Since the buck stops with you, some things will naturally
float up to your level, and when agents see that you will jump in and handle
the big challenges, their confidence in your leadership
will grow.
Accountability is actually one of the
important skills Weichert teaches its brokers through the Weichert Management
Academy. The academy, open to Weichert owners, brokers and managers across the
country, teaches attendees all the important elements of building a successful
team and managing a successful business. In this training the behaviors that
constitute accountable leadership at every level are discussed. Being
accountable means employees will feel your organization is solid, and that they
are both well supported, and empowered to move their business forward.
There’s Always Room To Be A Better Leader
As a real estate agent, you successfully
developed your abilities as a salesperson. As a broker, your focus shifted to
being an effective leader. If you think you could benefit from leadership coaching
and training programs, as well as a collection of production boosting tools
and systems for your agents go to weichertfranchise.com or call
877-746-2067.
Original content posted on https://www.weichertfranchise.com/blog/undeniable-traits-of-a-successful-leader-2/
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