Friday, January 17, 2020

You’ve Built A Successful Real Estate Team, What’s Your Next Move?




As a successful real estate team leader, you may feel you have yet to reach your full potential and are ready to take the next step forward in your career: owning your own brokerage. For many, the move from team leader to brokerage owner can seem daunting. Here are a few thoughts from the experts at Weichert® to help you understand whether taking your skills to the next level is the right move for you.

This is Evolution, not Revolution

 

It turns out that making the leap from team leader to brokerage owner is not that big of a step from the skill set you developed as a team leader. This is not to say that there aren’t things to learn and new challenges to embrace, but many of the most important management skills of a successful broker/owner may already be part of your experience.  For example, you already spent time leading and motivating your team members to set and achieve ascending goals. You understand the importance of creating a positive customer service experience for buyers and sellers. You also have the experience of recruiting new members, establishing individual roles within the team and delegating tasks based on the personal strengths of each team member. All of this experience will come into play as a broker, but on a progressively larger scale.

You Don’t Have to Take the Leap Without a Net

 

It is a good thing that you already understand the fundamentals of operating as a leader because as you make this next step, there is no shortage of milestones you will need to complete. Although requirements vary on a state-by-state basis, it is typical that you will have to do the following to become a broker:

  • Get your broker’s license
  • Establish a physical office
  • Decide what tools and technology you plan to use
  • Set a budget for expenses like daily operations, recruitment, training, and marketing
  • Write out a formal business plan
  • Decide between being independent or affiliating with a national franchise

Aligning yourself with an franchise can provide you with a roadmap, alleviate these growing pains and allow for a smoother transition. For example, joining the Weichert franchise, gives you access to professionally designed sales and marketing materials, powerful technology to market and service clients and extensive training support to continually keep your agents sharp. With personalized websites, CRM and libraries of marketing resources already at your fingertips, you can focus on continuing to build and manage your business. As a broker/owner, you benefit from Weichert’s strong culture of support, from its collaborative network of owners to your personal business coach and service team. You won’t have to go it alone. Find out how Weichert can enable you to do more as you graduate from team leader to broker/owner.

Real Estate Team Leaders Make Great Weichert Broker/Owners

 

Not only will affiliation allow you to eliminate the time-intensive guesswork of trying to develop your own systems, but it will provide you with the hands-on coaching, education and mentoring that you need as you continue to grow your team to reach your full potential.

If you are ready to truly run your own business and want the tools, resources, technology and coaching support you need, bring your team over to our team. Contact Weichert Franchising today.

Friday, January 10, 2020

4 New Year’s Resolutions for The Busy Broker




‘Tis the season to make those pesky New Year’s resolutions. We all make them, with varying degrees of success:
  1. I will lose 20 lbs by March
  2. I will get to the gym 3 times a week
  3. I will get up by 6 every morning and be early to work
  4. I will get to more of my daughter’s soccer games
But as a real estate broker, how about making some resolutions that, with just a little work and discipline, you can keep, and which will make a significant impact on your real estate team, your business and your quality of life? Here are a few suggestions from the team at Weichert®.

Discard The Distractions


Between the phone calls, never-ending emails, and relentless social media notifications we have become bogged down by distractions as a society. As a real estate broker, your focus is also threatened by various marketing gimmicks and contracts that fall into crises and need your expert influence. However, all of these distractions prove to be very costly over time. Studies show that when working on a particular task, it can take a full 20 minutes to get back to your most productive level after a distraction. To combat this, make it a priority to eliminate unnecessary notifications on your phone and install browser extensions like Forest which force you to stay focused on the task at hand.

Be Proactive About Your Own Development


There is nothing as stressful as waking up to the realization that your continuing education credits are due and there is no room in your schedule to get them done by the deadline. Of course, you have no choice but to make that your main priority; however, your business can definitely suffer a hit as a result. This year, make it a deliberate goal to get all of your CE credits done ahead of schedule, so that you can absorb the information at a realistic pace and continue on with business as usual. Put it on your 2020 calendar now.

Schedule Your Activities


It is one thing to set goals for your recruiting and production for the year. It is entirely different to map out exactly what activities you will need to make part of your routine to achieve them. Schedule them in for yourself. Most people report that they are more productive when time-blocking, so take back control of your schedule by blocking off the most appropriate times for lead generation, recruiting, business development, client education, etc.. Schedule your most daunting tasks first to set yourself up for a feeling of accomplishment that will power you through your other activities with ease.

Get Closer To Your Agents


With all of the day-to-day tasks that can consume your schedule as a broker, it is easy to become disconnected from your team. When scheduling your regular activities, factor in some quality time to continue developing your relationships with your agents on a personal level and as a team. Check-in with them to see where they are struggling, what they feel is working best within the brokerage, and where they believe there is room for improvement. These conversations will provide you with valuable insights on how you can continue to grow and attract similar agents in the year to come.

For more information about how to set yourself up for your brokerage’s most successful year yet, visit us at  www.weichertfranchise.com. 

Thursday, January 2, 2020

Hit the Ground Hard, After the Holidays




There is no denying that many real estate agents and brokers across the country experience the slowing season in Winter. While many will just accept this as being par for the course, in real estate, your drive to start off the new year with a bang can put you ahead of the game in 2020.

In between hanging those holiday decorations and doing all your shopping, you can use your extra time over the holidays to recalibrate, allowing your business to tear out of the starting gate in the new year.

Explain the Advantages of Buying A Home Now


One of the reasons that the spring season is so crazy in real estate is that people perceive it as the most convenient time to make a move. Conversely if more people understood the benefits of moving during the winter, they might be motivated to make the move now. Create blogs, videos, and podcast episodes to explain the advantages of moving during the less competitive winter season, such as lower costs and less competition to book moving companies. Share your best tips for moving in the colder months. Create this awareness all year round, but especially in the slower winter months.

Leverage New Year’s Resolutions


While many people focus on common new year’s resolutions like losing weight, there are plenty of people out there that resolve that this will be the year that they become a homeowner or move to the neighborhood of their dreams. With tax season right around the corner, remind people that their returns would be better spent on a down payment than something frivolous. Take advantage of this line of thinking while their motivations are still high by planning, promoting and hosting a first-time buyer seminars. Weichert, for example, supplies its affiliate offices with complete seminars in a box—including invitations, presentation deck and handouts–to host such events. This helps you connect with potential prospects early before they make the decision to act and engage with another brokerage.

Grab the Attention Of Sellers Early in the Year


Once the ground begins to thaw, it is a mad dash for agents to get their hands on all the shiny new listings. However, if you initiate relationships with people who are considering selling in the upcoming year now, you will already have your foot in the door when they are ready to list. Now is the best time of year to start holding seminars about how to sell a house. When marketing these seminars, be sure to tap into the common reasons why people may want to sell their house this year including an upgrade in lifestyle, a change in career, or even a change in their family needs. Weichert also supplies its affiliate offices with complete seminar kits to support hosting these types of events.

Focus on Your Existing Relationships


Once you have your buyer and/or seller seminars in place and operating like a well-oiled machine to attract new prospects, you can return your focus to your sphere. This is a great time to personally check in with everyone to see how their holidays were, what they are looking forward to in the year to come, and if there is anything you can do to help them. Remember, it is through the cultivation of your personal and professional relationships that you will attract your best clients. Having a good CRM system will allow you to do this efficiently.

Have a Great Post-Holiday Season, in Every Way!


Do you have the tools and systems in place to take advantage of the winter season and prepare you and your agent team for Spring? From farming materials, such as seminar kits to a powerful CRM to stay in touch with your sphere, an affiliation with Weichert can give you everything you need to compete. Sow the seeds for a great 2020. Make one of your new year’s resolutions to contact Weichert Franchising to find out more about how we can help you and your agents be more productive than ever.

Best wishes for a prosperous year ahead!