There is no denying that many real
estate agents and brokers across the country experience the slowing season
in Winter. While many will just accept this as being par for the course, in
real estate, your drive to start off the new year with a bang can put you ahead
of the game in 2020.
In between hanging those holiday decorations
and doing all your shopping, you can use your extra time over the holidays to
recalibrate, allowing your business to tear out of the starting gate in the new
year.
Explain the Advantages of Buying A Home Now
One of the reasons that the spring season is
so crazy in real estate is that people perceive it as the most convenient time
to make a move. Conversely if more people understood the benefits of moving
during the winter, they might be motivated to make the move now. Create blogs,
videos, and podcast episodes to explain the advantages of moving during the
less competitive winter season, such as lower costs and less competition to book
moving companies. Share your best tips for moving in the colder months. Create
this awareness all year round, but especially in the slower winter months.
Leverage New Year’s Resolutions
While many people focus on common new year’s
resolutions like losing weight, there are plenty of people out there that
resolve that this will be the year that they become a homeowner or move to the
neighborhood of their dreams. With tax season right around the corner,
remind people that their returns would be better spent on a down payment than
something frivolous. Take advantage of this line of thinking while their
motivations are still high by planning, promoting and hosting a first-time
buyer seminars. Weichert, for example, supplies its affiliate offices with
complete seminars in a box—including invitations, presentation deck and
handouts–to host such events. This helps you connect with potential prospects
early before they make the decision to act and engage with another brokerage.
Grab the Attention Of Sellers Early in the Year
Once the ground begins to thaw, it is a mad
dash for agents to get their hands on all the shiny new listings. However, if
you initiate relationships with people who are considering selling in the
upcoming year now, you will already have your foot in the door when they are
ready to list. Now is the best time of year to start holding seminars about how
to sell a house. When marketing these seminars, be sure to tap into the common
reasons why people may want to sell their house this year including an upgrade
in lifestyle, a change in career, or even a change in their family needs.
Weichert also supplies its affiliate offices with complete seminar kits to
support hosting these types of events.
Focus on Your Existing Relationships
Once you have your buyer and/or seller
seminars in place and operating like a well-oiled machine to attract new
prospects, you can return your focus to your sphere. This is a great time to
personally check in with everyone to see how their holidays were, what they are
looking forward to in the year to come, and if there is anything you can do to
help them. Remember, it is through the cultivation of your personal and
professional relationships that you will attract your best clients. Having a
good CRM system will allow you to do this efficiently.
Have a Great Post-Holiday Season, in Every Way!
Do you have the tools and systems in place to
take advantage of the winter season and prepare you and your agent team for
Spring? From farming materials, such as seminar kits to a powerful CRM
to stay in touch with your sphere, an affiliation with Weichert can give
you everything you need to compete. Sow the seeds for a great 2020. Make one of
your new year’s resolutions to contact
Weichert Franchising to find out more about how we can help you and your
agents be more productive than ever.
Best wishes for a prosperous year ahead!
Original content posted on https://www.weichertfranchise.com/blog/hit-the-ground-hard-after-the-holidays/
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