Hit Your Agent Recruiting Goal Next Year With These 3 Tips.

2020 is finally upon us and just like most successful real estate brokers, you are probably bursting with motivation to make this year your best yet. It probably also means that your mind is constantly filled with thoughts about recruiting and how you can accomplish significant goals for expansion over the next 12 months. You may even be feeling slightly discouraged if you came up short on your recruitment goals for this year. Don’t worry because the team at Weichert has the know-how to help you recruit the agents you need to support your business this coming year and rise to a new level of real estate stardom in your market.

Immerse Yourself In The Community

You can’t expect to attract many new agents without your brokerage being a prolific member of the community. The more opportunities that you seize to host events, get involved in charitable works, partner with other businesses, and network with like-minded people, the more brand awareness you will achieve. Your goal here is to make your brokerage synonymous with the area you serve, so that when agents think of your market, they automatically think of you as the most active brokerage in the area, and thus the one most likely to facilitate their success.

Become The Go-To Educational Resource

Agents crave education and support from their broker, so by regularly hosting classes, webinars, and publishing content that will help them grow, you can improve your current team’s production and create buzz on the streets that will attract motivated agents. When it comes to hosting educational or recruiting events, think practically. Rather than hosting your events during the day when most people are otherwise busy, hold them in the evenings to increase attendance. You should also invest in proactively marketing these events on websites like Eventbrite, in your social media and in your conversations with agents. While in many ways agents act like standalone businesses, the more you demonstrate your leadership, expertise, and willingness to give back through education, the more agents will be eager to park their desk inside your brokerage.

Have Materials That Keep You Top of Mind

Agents that are considering you brokerage are eager to understand what makes you different and how your model can benefit them. Face to face meetings are always best, but make sure you are armed with takeaway materials for those you come in contact with that they can digest later and also serve a reminder of your meeting. Whether its flyers, simple brochure or a recruiting card distributed at a career fair or a more detailed piece for a targeted recruit. Help them remember you when they leave the meeting. Gather testimonials from your existing agents to promote on social media. Promote activities that your agents participate in as a team, such as charitable drives and social events to show off your awesome culture. Create video testimonials of your current agents discussing the benefits of joining your brokerage and share them on your website, YouTube, and social media accounts for prospects to see.

Implement Proven Systems & Processes To Meet Your Recruiting Goals

So whether you’re targeting 5, 10 or 25 agents, you can hit your number with the right infrastructure in place. Just ask our Weichert brokers! The challenge is to create the recruiting systems, activities and tools needed to meet your business goals. It can also be daunting when you don’t have the tools and technology behind you to offer agents a reason to join your brokerage. Affiliating with a brand like Weichert can provide you with support in both areas. With our proven recruiting system, coupled with a full suite of recruiting materials and our package of marketing tools, training, technology support and lead sources, you’ll have everything you need to grow your agent base and your overall business.

Learn more about how the Weichert system can set you on your way to recruiting for the next level of success. 

Original content posted on https://www.weichertfranchise.com/blog/hit-your-agent-recruiting-goal-next-year-with-these-3-tips/

It’s All In The Attitude – The Power of Positive Energy

“Commit to CANI! – Constant And Never-ending Improvement.” – Tony Robbins

If you ask any expert, there are a range of elements that must be present for a business to succeed, whether you are a real estate broker, CEO of a Fortune 500 company, or just starting out on a new venture. Some of these are easy to think of:

• Resources
• Skilled employees
• Effective marketing strategies.
  
  

Others are more industry-specific. But don’t forget the driving force that brings these elements together–the glue of any growing business–which is positive energy and a can-do attitude.

What Is Positive Energy?

It may sound like something right out of an alternative lifestyle book, but it simply means having the right attitude. When you see nothing as an obstacle, but rather challenges to be overcome, you become that positive force that drives your brokerage forward. Think of leadership as a responsibility to inspire, not just give commands. This mental shift will affect everyone in your brokerage including:

• Yourself
• Your team
• Your vendors and partners and those you touch
• Ultimately, your clients
  
  

A positive, energetic attitude has that same effect on anyone you meet, drawing their most positive selves to the forefront. With a brokerage team aligned with your vision and this kind of positive mindset, there is very little you can’t accomplish.

Most successful business owners use this “can do” approach towards their professional goals, allowing them to achieve maximum effectiveness and results in the delivery of their products and services. Even if you’re more of an Eeyore than a Tigger, you can learn just a few behaviors that will make a big difference at the office and in all your interactions.

How Does Positive Energy Influence the Workplace?

An attitude shift is not about being unrealistic or seeing the world through rose-tinted glasses. It’s about creating a culture where achievements, success, innovation, and improvement CAN happen and are celebrated. The interesting thing is that studies have shown that simply by achieving this mindset, business owners receive the following benefits:

• Improved problem solving: Solving issues and developing creative solutions is key to having an agile, competitive business – especially when you’re in an industry as competitive as real estate. Positive thinkers have been shown to have a greater ability to absorb new information, leading to a more rounded perspective and better-informed decision-making.
• Improved resilience: This is the ability to bounce back after a failure or setback– something every business owner must deal with. No matter how careful you are, you won’t avoid every challenging, frustrating situation on the path to growth. Instead it’s learning not to take every problem as a blow. It’s learning to see every problem as opportunity to learn, improve or build better relationships.
• Builds energy and enthusiasm: Real estate agents and brokers work at the top of their game when they’re feeling engaged, driven and competitive – a mindset that is encouraged by having a positive workplace culture. Not only will employees work harder to achieve their own personal career goals, but will actively engage with the big-picture business goals.
  

This is especially important for brokerages with a less experienced team. With a leader setting the standard for positivity and creating a safe work environment where it’s ok to fail once in a while, your team will strive to accomplish goals more effectively, regardless of their formal experience.

• Removes the influence of negative energy: Many of us have been part of a workplace with bad energy. In these workplaces employees lack a team focus and often lack respect for leadership.  Attitude filters from the top down and consistent positive energy from leaders builds trust and respect. It can transform an office and its employees into a place of enthusiasm and willingness, focused on how to grow, thrive and succeed.  It also makes people with negative attitudes stand out, making it obvious that their behavior doesn’t fit in.
  
  

Increase Your Can-Do Attitude, Increase Your Results

As a successful broker, you’ve already learned how to keep your team happy. But why not kick it up a notch? You don’t have to start dancing down the aisles, but many times it’s small things like choosing to coach, instead of criticize. Celebrate the positive, can-do attitude of others on your team. At Weichert Franchise, developing positive team dynamics is a cornerstone of our philosophy and an attribute of our most successful brokers.

For more information on how Weichert Franchising can be a positive force in your business, visit https://www.weichertfranchise.com/.

Original content posted on https://www.weichertfranchise.com/blog/attitude-power-positive-energy-2/