Recruiting Your Team – Finding the Right Fit.

 

All brokers know that bringing talented and energetic real estate associates into your team is the key to long term success. But for many, sustaining and increasing headcount growth is both a quantity and a quality issue. It turns out that not every sales associate may be a good fit for the culture and the kind of team you are trying to build and with limited space and energy to give to your staff, choosing carefully is well advised.

Here are some thoughts from the experts at Weichert on what to ask and what to look for to see if the fit is truly right.

Personal Connection

Building a cohesive brand and company culture is dependent upon your ability to hand select new members that will be able to form a strong personal connection to you, the rest of the team, and the type of clientele that you are targeting. Even if an agent is talented, you should not invite them to join your team if they will become a disruption or point of conflict because of their personality. In addition to their professional appearance on paper, it is wise to take your time measuring your connection with each prospective agent. You should do this each time you meet and introduce them to other members of the team to see if they jive with your company culture. Trust your instincts.

Level of Experience

Depending on what type of brokerage you strive to run, you may want agents with different levels of experience. For example, if you thrive as a real estate mentor and want to be very involved in training, you may be better suited for recruiting new agents. However, if you are targeting sophisticated luxury clients, you need to recruit agents that have the maturity to cater to those demands and needs. You also want to take into consideration, their level of experience in business at all. For example, a former teacher versus a former mortgage lender will have very different preexisting knowledge about running a real estate business. . Keep in mind, too, the cost to your brokerage for experienced vs. new agents. It is often good to have a mix of both to optimize brokerage profitability.

Level of Commitment

As you already know, recruiting and agent turnover are one of the highest operating costs for any real estate brokerage. Therefore, it is imperative that you stay focused on quality agents that will be motivated to stay with you after they benefit from your training. When trying to understand what the commitment level of a new hire might be, asking about the future is always a good idea. Don’t hesitate to ask agents about their five or ten year plans. Folks with a serious commitment to being a professional agent will have thought about how they want their career to evolve, and may even have set revenue goals. This is a sure sign that you are dealing with a more committed agent with long term potential.

Spend Your Time on Recruiting – It’s Worth it

There is no question that recruiting, training, and molding a real estate team is much easier said than done. The amount of time needed to generate recruiting and training materials, host events, and provide support can be significant. A partner like Weichert provides real proven processes that also offer the busy broker relief.  Relief in the knowledge that an experienced partner with real support, proven processes and tools is there for them and their agents 24/7.

For more information about how a partnership with Weichert can help you grow your brokerage go to www.weichertfranchise.com.

Original content posted on https://www.weichertfranchise.com/blog/recruiting-your-team-finding-the-right-fit/

Hit Your Agent Recruiting Goal Next Year With These 3 Tips.

2020 is finally upon us and just like most successful real estate brokers, you are probably bursting with motivation to make this year your best yet. It probably also means that your mind is constantly filled with thoughts about recruiting and how you can accomplish significant goals for expansion over the next 12 months. You may even be feeling slightly discouraged if you came up short on your recruitment goals for this year. Don’t worry because the team at Weichert has the know-how to help you recruit the agents you need to support your business this coming year and rise to a new level of real estate stardom in your market.

Immerse Yourself In The Community

You can’t expect to attract many new agents without your brokerage being a prolific member of the community. The more opportunities that you seize to host events, get involved in charitable works, partner with other businesses, and network with like-minded people, the more brand awareness you will achieve. Your goal here is to make your brokerage synonymous with the area you serve, so that when agents think of your market, they automatically think of you as the most active brokerage in the area, and thus the one most likely to facilitate their success.

Become The Go-To Educational Resource

Agents crave education and support from their broker, so by regularly hosting classes, webinars, and publishing content that will help them grow, you can improve your current team’s production and create buzz on the streets that will attract motivated agents. When it comes to hosting educational or recruiting events, think practically. Rather than hosting your events during the day when most people are otherwise busy, hold them in the evenings to increase attendance. You should also invest in proactively marketing these events on websites like Eventbrite, in your social media and in your conversations with agents. While in many ways agents act like standalone businesses, the more you demonstrate your leadership, expertise, and willingness to give back through education, the more agents will be eager to park their desk inside your brokerage.

Have Materials That Keep You Top of Mind

Agents that are considering you brokerage are eager to understand what makes you different and how your model can benefit them. Face to face meetings are always best, but make sure you are armed with takeaway materials for those you come in contact with that they can digest later and also serve a reminder of your meeting. Whether its flyers, simple brochure or a recruiting card distributed at a career fair or a more detailed piece for a targeted recruit. Help them remember you when they leave the meeting. Gather testimonials from your existing agents to promote on social media. Promote activities that your agents participate in as a team, such as charitable drives and social events to show off your awesome culture. Create video testimonials of your current agents discussing the benefits of joining your brokerage and share them on your website, YouTube, and social media accounts for prospects to see.

Implement Proven Systems & Processes To Meet Your Recruiting Goals

So whether you’re targeting 5, 10 or 25 agents, you can hit your number with the right infrastructure in place. Just ask our Weichert brokers! The challenge is to create the recruiting systems, activities and tools needed to meet your business goals. It can also be daunting when you don’t have the tools and technology behind you to offer agents a reason to join your brokerage. Affiliating with a brand like Weichert can provide you with support in both areas. With our proven recruiting system, coupled with a full suite of recruiting materials and our package of marketing tools, training, technology support and lead sources, you’ll have everything you need to grow your agent base and your overall business.

Learn more about how the Weichert system can set you on your way to recruiting for the next level of success. 

Original content posted on https://www.weichertfranchise.com/blog/hit-your-agent-recruiting-goal-next-year-with-these-3-tips/