Summer is over, the kids are long back in school, and the holiday season
is right around the corner. As an experienced broker, you know that this is the
time of year when agents sometimes struggle to stay motivated and focused on
their production goals. You also know that if they can maintain their momentum,
they can finish the year stronger than ever. Here are some ways you can help your team maintain, and even
enhance, their motivation to close out the year on top.
Revisit the Goals Set Earlier In The Year
No matter how determined an agent may be to hit certain goals at the
beginning of the year, day-to-day life as a business owner can cause them to
lose focus. As their leader, reinforce those goals by meeting with your agents
to review them, check on their progress, and provide actionable tips and
motivation to keep the needle moving forward. If there are mentors active
throughout the brokerage, you should also encourage them to continue to push
their mentees to maintain steam and finish strong through the end of the year.
The more aware agents are of their goals and benchmarks, the more likely they
will work hard to meet those goals for the year.
If you have an Awards program, it’s a great time to pull out the level
criteria. Awards are great motivators. Maybe you have a couple of agents just a
deal or two away from reaching the next Award level. Bringing that opportunity
to their attention might be just the motivation they need to buckle down and
close two more deals. Imagine if you could get every agent in your brokerage to
do that!
Educate Agents On Opportunities & Tactics
One of the best ways to keep agents focused and energized is to keep
them in the loop on new ways to generate business or increase the exposure of
their personal brand. In the Fall, ramp up your team meetings, newsletters, and
team-wide communications and use them to educate your agents on any new
technology, tactics, or networking opportunities that can help them create
touch points with their client base. By providing your agents with this
training, you will keep them pumped up. Also, Fall is a prime time for
festivals and community events. Keep your eye on what is happening in your
local market and encourage your agents to participate in local events that they
may not have had time for in the busy summer months. Do it together as a team to increase
agent engagement with your brokerage.
Start A Friendly Team Competition
Different people are motivated by different things. For many, adding a
friendly sense of competition to business can provide a needed boost this time
of year. Creating visuals that track progress in a common area to keep eyes on
the prize is a helpful reminder to agents to keep hustling. You can start
team-wide competitions on shared goals like the most listings won, open house
traffic or properties under contract. You can also make it a race among agents
to complete predetermined individual goals. Regardless of the type of contest
you launch, adding a prize makes it fun and helps create the camaraderie you
want inside your brokerage.
Who Motivates You?
As a broker, your role as cheerleader and facilitator for your agents is
a given. But who cheers you on in the last quarter to reach your
goals? Having a mentor or coach is great way to help you stay on track and give
you the extra push you need to finish the year out strong. Weichert thinks this
is so important, it assigns all its Affiliates a personal business coach. This
coach helps with business planning, goal setting and helps you hold yourself
accountable to your goals. Their expertise and experience of what works and
what doesn’t takes so much of the guesswork out of building a successful real estate
brokerage. Plus, you gain a network of hundreds of fellow affiliates who are
enthusiastic to share advice, success stories, war stories and best practices.
Unlike other real estate franchises, the Weichert model is collaborative
and proactive, providing experts in almost every area related to growing your
business and training and recruiting your agents. It is a model very different
from any other real estate franchise.
If you think you could benefit from being part of a respected real
estate brand and comprehensive coaching and support, call us today or go to www.weichertfranchising.com
Original content posted on https://www.weichertfranchise.com/blog/make-the-most-of-the-home-stretch-keeping-momentum-in-q4/
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