For many people, the end of the year is all about the holiday season, but
as a real estate broker, it is all about recruiting season. This is the time of
year when many agents might be thinking about a move or when people start
thinking about a career change for the coming year. Do you have a plan to
capitalize on that? Since there is often steep competition to find the best
agents in your local market, you will need to have a clear and consistent
strategy in place. Here are a few tips on how to set yourself up for success:
Did You Set Clear Recruitment Goals for the Year?
At Weichert, one of our broker mantra’s is to “know your numbers.” One
of those important numbers is your recruitment headcount goal for the year.
Your choice of a goal here should be realistic yet push the limit of what you
think you may be capable of. Some brokers make these goals even more specific,
specifying how many new agents they will recruit as well as how many
experienced agents they will target. Once you set these goals for yourself,
keep them visible and track your progress against them. You should also define
smaller goals that support this objective like how many recruiting events will
you run each month? How many calls, emails or direct outreaches will you
conduct? How much of your online content will be dedicated to recruiting each
month? Setting and achieving these smaller goals will not only make you feel
good, but if defined right, they should lead to the headcount growth you are
looking for. If you didn’t set a recruiting goal for this year, not to worry!
You can still set monthly goals from here on out. It’s also a great time to
start determining what your goal needs to be for next year.
Decide To Make Recruiting A Priority
One of the major hurdles that brokers encounter is allowing their
recruiting activities to be derailed by “higher priority” tasks. Fixing this is
really a matter of adjusting one’s mindset around recruiting and understanding
that there really aren’t many more important tasks for your long-term
success than recruiting. It is crucial that you decide what methods you
plan to use at the beginning of the recruiting season and stick to them, such
as holding regular career events or engaging with your local real estate
school. Only by being consistent in your approach will you achieve results. Weichert
brokers for example, are coached to execute a simple, but effective,
recruiting plan on a weekly basis. Initially it may seem like a large time
commitment, but the effectiveness of regular focus on recruiting soon makes new
affiliates into converts and produces the brokerage growth that may have been
missing.
Leverage The Power Of Your Brand
When it comes to recruiting, one of the best tools any broker has in
their arsenal is their brokerage’s brand. For agents, a recognized, an
established brand can mean more leads, training opportunities, mentoring
opportunities and better tools to market with. Weichert brokers, for instance,
often tell us that many of their recruiting and retention headaches were solved
the day they hung the Weichert sign on the door. As an independent broker, your
ability to create that buzz around your brand, is key to your success
recruiting. That buzz comes from a combination of many things including your
visibility in your market, the satisfaction of the agents already there, and
your ability to help deliver leads, training and support to your team.
Make Sure You Have the “Stuff”
Training. Sales Materials. Marketing Templates. Listing Presentation. CRM. In
order to attract agents, you need to have the tools and resources available to
help them succeed and keep them. Agents want to sell and they want to be
efficient in their follow up. They don’t want to have to spend time creating
brochures and postcards or manually tracking leads. Weichert offers everything
from new agent and existing agent training, to a powerful Listing Presentation,
customizable marketing templates and personal branding support. In addition,
agents are provided CRM technology to help them be as efficient as possible
with their follow up.
Recruiting Tools You Don’t Have to Grow Yourself
If you’ve ever considered affiliating with a national brand, you’d
expect that they would provide you with the support you need for recruiting and
retention. The reality is many well-known real estate brands offer you little
more than their logo to recruit.
In addition to a well-recognized and well-respected national brand,
Weichert offers a full suite of recruiting tools to attract and sell your value
story, such as presentations, videos, brochures and flyers. In addition, you
can work with your business consultant to help you map out your recruiting
goals and strategy.
You don’t have to go it alone. Like everything Weichert, it starts with
“We”.
For more information about how the power of WE can help you with your
recruiting strategy to attract agents to your real estate team, go to www.weichertfranchise.com.
Original content posted on https://www.weichertfranchise.com/blog/tis-the-season-for-agent-recruiting/
No comments:
Post a Comment