All brokers know that bringing talented and
energetic real estate associates into your team is the key to long term
success. But for many, sustaining and increasing headcount growth is both a
quantity and a quality issue. It turns out that not every sales associate may
be a good fit for the culture and the kind of team you are trying to build and
with limited space and energy to give to your staff, choosing carefully is well
advised.
Here are some thoughts from the experts at
Weichert on what to ask and what to look for to see if the fit is truly right.
Personal Connection
Building a cohesive brand and company culture
is dependent upon your ability to hand select new members that will be able to
form a strong personal connection to you, the rest of the team, and the type of
clientele that you are targeting. Even if an agent is talented, you should not
invite them to join your team if they will become a disruption or point of
conflict because of their personality. In addition to their professional
appearance on paper, it is wise to take your time measuring your connection with
each prospective agent. You should do this each time you meet and introduce
them to other members of the team to see if they jive with your company
culture. Trust your instincts.
Level of Experience
Depending on what type of brokerage you
strive to run, you may want agents with different levels of experience. For
example, if you thrive as a real
estate mentor and want to be very involved in training, you may be better
suited for recruiting new agents. However, if you are targeting sophisticated
luxury clients, you need to recruit agents that have the maturity to cater to
those demands and needs. You also want to take into consideration, their level
of experience in business at all. For example, a former teacher versus a former
mortgage lender will have very different preexisting knowledge about running a
real estate business. . Keep in mind, too, the cost to your brokerage for
experienced vs. new agents. It is often good to have a mix of both to optimize
brokerage profitability.
Level of Commitment
As you already know, recruiting and agent
turnover are one of the highest operating costs for any real estate brokerage.
Therefore, it is imperative that you stay focused on quality agents that will
be motivated to stay with you after they benefit from your training. When
trying to understand what the commitment level of a new hire might be, asking
about the future is always a good idea. Don’t hesitate to ask agents about
their five or ten year plans. Folks with a serious commitment to being a
professional agent will have thought about how they want their career to
evolve, and may even have set revenue goals. This is a sure sign that you are
dealing with a more committed agent with long term potential.
Spend Your Time on Recruiting – It’s Worth it
There is no question that recruiting,
training, and molding a real estate team is much easier said than done. The
amount of time needed to generate recruiting and training materials, host
events, and provide support can be significant. A partner like Weichert
provides real proven processes that also offer the busy broker relief.
Relief in the knowledge that an experienced partner with real support, proven
processes and tools is there for them and their agents 24/7.
For more information about how a partnership
with Weichert can help you grow your brokerage go to www.weichertfranchise.com.
Original content posted on https://www.weichertfranchise.com/blog/recruiting-your-team-finding-the-right-fit/
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